App usage insights

Check whether attendees reach the app and which content they use.

Before you start

The mobile app must be enabled for the event and included in your plan. You need insights access.

Check reach and popular content

1. Open Insights → App.
2. Compare App users with the number of registered participants.
3. Check Active in 7 days and the timeline to understand recent usage.
4. Inspect Top screens to see whether important content such as the program and ticket is being opened.

Check your result

If reach is low, first check the route into the app, such as website or confirmation links. Offline counts can arrive later; older app versions may not be counted.

What it shows

• App users — how many participants have opened this event in the app, and what share of your registered participants that is.
• Active last 7 days — participants who used the app in the past week, plus how many were active today.
• Opens last 30 days — how often the app was opened for this event, and how many screens were viewed.
• Active users over time — participants who used the app per day over the last 30 days. Spikes usually line up with the event days or a push message.
• Top screens — the most viewed tabs of your app (as named in the app builder), plus the ticket, chat and account screens.
• Platforms — how many users are on iOS and how many on Android.

How it's counted

• An open is counted when a participant opens the event in the app, or comes back to it after at least five minutes away.
• Usage also counts offline: the app keeps the counters and sends them once it's back online, so numbers can catch up a little later.
• Only counters per participant and day are stored — no content, no location and no exact times. They're kept for 400 days and only ever shown as totals.
• Numbers appear once participants use an app version with usage counting; older app versions aren't counted.

💡 Tip: Compare App users with your registered participants. A low share before the event is a good moment to promote the app, for example with the Open-in-App block on your event page or in your confirmation e-mail.